Celebrities are morphing their bodies on Instagram to meet the norms that are created by social media and their users. They are manipulating their behavior and appearance in order to be perceived as “normal”. The Instagram accounts @celebface and @beauty.false show us the reality behind these edited photos of celebrities and we will try, using Michel Foucault’s ideas of abnormality and bodies, to examine why this is happening with the display of the body online.

Display of the body online

Nowadays, it is impossible to imagine a society without social media. Almost every person has an account on a social media platform and uses it to communicate with others. With its one billion active users per month, Instagram may be one of the most popular apps at the moment. Instagram makes use of a so-called ‘Explore page’, where the app comprises posts with high engagement. On this page, users can run into any kind of profile. People you might know in real life, but also people you might know because they are celebrities. When looking at the profiles of these celebrities and the pictures that they post, not one flaw can be spotted. But how realistic are these images presented to Instagram users and society? Are we confronted with real life, or just the magic created by photoshop and editing tools?

The popularity of image-based social media is the reason why photo editing apps are so popular. Filters and edits have become the norm, altering people’s perception of beauty worldwide. Not only models in magazines and advertisements are being photoshopped to display the standard of beauty; also your colleague, a family member or a friend. Photo editing apps have become a popular and easy way for people to alter their looks before posting on social media.

Even if you’re not going out of your way to pay $3.99 for Facetune, you might be one of the 1 billion people using built-in face perfectors across Facebook, Instagram, Messenger, and Portal (these.
FaceTune is conquering Instagram – but does it take airbrushing too far? The app that makes Photoshop-style retouching easy is wildly popular with celebrities but has prompted a body image debate.
Facetune is at the crux of r/instagramreality; it is specifically referenced in the subreddit’s bio—“Social media is a breeding ground for Facetune and Photoshop, it's unbelievable how some people.
How Facetune and airbrushed photos on Instagram are affecting your mental health. July 15, 2020, 12:54 PM. 78% of 17-year-old girls are unhappy with their bodies, according to a study,.

What Is Facetune On Instagram

Instagram has a community of Facetune watchdogs: Large accounts such as @fakegirlsfvckya, @s0cialmediavsreality, @beauty.false, @igfamousbydana and @celebface, which has 1.5 million followers, pull back the curtain on just how widespread this kind of editing is among celebrities and influencers specifically by comparing their Instagram photos.

To understand this display of the body online, two important concepts are 'morphing bodies' and the electronic photo-editing apps that affect your online self-presentation. In this article, we will mostly focus on celebrities and the influence their display of their bodies has on their followers.

Morphing bodies

A selfie is what Foucault would describe as a veridictional genre: it is a revelation of who you are. When we see someone, we analyze whether they look healthy according to the standard set up by society.

The traditional beauty ideal that is presented in Western media is a woman who is thin and lean, with a small waist, long legs, flat stomach, large breasts and narrow hips (Groesz, Levine, & Murnen, 2002; Harrison, 2003). The beauty ideal presented on Instagram does not deviate much from this. Celebrities, like Kim Kardashian and Kylie Jenner, have popularized a trend now called ‘slim-thick’. Instead of narrow hips, wider hips have become the trend. Kylie Jenner also popularized big lips, which she attained by getting lip fillers.

This ideal body type is unattainable for most people. This is exactly why celebrities and social influencers are changing the presentation of their appearance. They choose to morph their bodies with photo editing apps, in order to be perceived as normal and to get accepted in society.

Figure 1 Morphing Bodies

In Figure 1 above, we see an example of morphing a body. Instead of posting real pictures of their bodies, celebrities choose to first change their self-representation according to the norms of the ideal beauty standard. We will examine why they do this under the heading of Abnormality.

The result of everyone following this particular beauty ideal is that everyone starts to look the same. In Figure 2, we see a post from @beauty.false, calling people out on having no individuality, because they look so much like certain celebrities. Huffpost even claims that 'the emergence of this homogenized expression of beauty can be problematic'.

Figure 2 @beauty.false post about Kylie Jenner and lookalikes

An important aspect of the morphing of bodies on social media is sexuality. A great number of celebrities show themselves in an appealing, sexual way. However, they have to be careful when displaying their bodies like this. They do not want to overstep the regulations of social media organizations, and more importantly they also do not want to overstep what will be acceptable for their non-specialized audiences.

By morphing their bodies this way, celebrities give their audiences pleasure, but do so in a controlled way.

Facetune

A survey of 1,000 British adults, carried out by Photoion Photography School in 2015, found that 68% of adults will no longer share their images without editing them (Ottke, 2015). This study was done in 2015, so we can only imagine what the numbers will be like today, with social media more popular than ever. Apps that promise to make your picture look better dominate the App Store charts. Facetune’s first version has sold more than 10 million copies and was Apple’s most popular paid app in 2017 (Solon, 2018).

With photo-editing apps, you can change the picture itself by altering the light, shadows, and contrast, but Facetune goes a step further. Facetune is like photoshop but is easier to use. You can change the subject of your picture, reshape the image (make something slimmer or bigger), patch one part of an image somewhere else (often used to remove unwanted spots on one's face), defocus and blur, whiten teeth, remove blemishes, and smoothen skin. This means that you can easily recreate the beauty ideal by morphing your body.

Figure 3 Example of Facetune being used

Figure 3 shows an example of the use of Facetune. Not only has the lighting been adjusted, the whole face has been reconstructed: smoother skin, a slimmer nose, bigger lips, no bags under the eyes, smooth hair, etcetera. These edited photos make it look like celebrities always look like this in everyday life, and make it look like these 'perfect' pictures are the norm.

When everyone starts posting these ‘perfect’, but edited pictures, it can feel like it is unacceptable to post anything that is not perfect. A controversy has arisen as some people are concerned about the new artificial standards that have arisen on social media (Kim, 2019). The bodies that are portrayed online are characteristic of the beauty standard today and most people do not realize that these bodies are actually photoshopped. Instagram accounts like @celebface and @beauty.false show us how these bodies are morphed and what they actually look in reality.

Abnormality

Under the first heading, we addressed the phenomenon of displaying the body online. People show themselves off on social media and commonly work hard to adhere to a certain standard of what is considered “normal”. By morphing their bodies and using electronic apps that can affect someone’s self-representation, celebrities create perfect images of themselves. But what exactly is the reason for this?

In a number of important books, Michel Foucault writes about power in society and how it is used to include and exclude certain types of people. As a society, we have very strong ideas about what is appropriate and what is not. Human beings, thus, need to conform to all sorts of behavioral scripts, mini-rules invented to determine how people should behave in front of others. When you look like and do things that are not recognizable by the masses, you are perceived as abnormal and therefore you do not belong in society.

What Is Facetune On Instagram App

Figure 4 Panopticon

In almost every domain of behavior there are rules and norms, determining whether you are normal or abnormal. Instagram is one of those domains and can be analyzed as a panopticon. A panopticon is an institution in which in